The 2022 Beijing Winter Olympics is approaching. Nordic E-commerce Association (NECA), together with GoDigitalChina and Nordic Express, arranges this webinar to encourage Nordic brands within sports related segments to explore the Chinese market through cross-border e-commerce.  At this webinar, we also invited Innovation Norway to talk about their support to Norwegian brands entering China. Besides, you will hear from our guest speakers on the opportunities in the Chinese market, what setup you need to sell consumer goods online in China and how you introduce your brands and engage your consumers through cross-border e-commerce and digital marketing.

10.00 – 11.00 am CET

Tuesday, 8th December



  • Introduction by NECA 
  • Strategic positioning – how can Innovation Norway play a role?  by Innovation Norway
  • Digital setup and market opportunities in Chinese Winter Sports segment by GoDigitalChina
  • Cross-border E-commerce solutions for Nordic brands by Nordic Express
  • A Nordic brand journey to the Chinese market (TBD)


Liv Inger Tønjum

Project Manager, Strategic Positioning, Innovation Norway

Liv Inger has a Master of Business Administration and worked in Innovation Norway since 2007. She has also lived in Beijing for 6 years. In recent years, she has run several internationalisation programs for Norwegian companies and worked closely with Norwegian and Chinese communities towards the market opportunities related to Winter Olympics 2022. Norwegian sports and the Brand Norway has a strong position and contributes to promoting interest in Norwegian products and services.

Henrik Sætre

Head of Growth at GoDigitalChina AS

A serial entrepreneur, with a master’s in Chinese economy from Fudan University in Shanghai, and 10+ years of experience with China.

Mingmin Liu

Senior Project Manager at Nordic Express AS

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